Doublethink at work

Hey you! Yes, you, the person reading this. I’m no psychic but if I had to guess there’s a high chance you spend most of your work in front of a screen. Maybe you do it from a steel and glass behemoth located the outskirts of the city, maybe from a “cool and hip” coworking with foosball table or, maybe even, from the coziness of your home. What’s your area of work? Are you a data obsessed analyst unraveling the mysteries of of your company databases? Maybe a creative designer currently preparing the Christmas season marketing assets? Or like me, a software engineer? Now I’m going to make a more focused guess. Knowing that most people will reach this article through Linkedin, below there are two affirmations and both are true for 90% of you. You belong to a mission driven product oriented company, with a strong set of values but adaptable to change, aligned employees, that focuses on their customers to solve problems and puts people first. You need money to live. Your company needs money to exist. You work for a company, both of you earn money and everybody’s happy. If this is true for you this article includes some tips on to improve how you experience you job. If you belong to the exception (you’re a freelancer and always have flown solo, a civil servant or even a rich heir living off the family money) at least there are funny bits. Why write this? Some years ago, I studied Psychology and the area the interested me the most was Organizational Development. This area includes things like Change Management or Employee Engagement; anything related to how people interact in a work setting. I mention those two areas because in this uncertain times a lot of literature has been written about retention, hiring, firing, promoting and engagement. Up until 2024 the main topic was hiring since we we’re in a boom, but money is tighter now and the conversation has switched to layoffs. Regarding individual development, there’s the whole ‘soft skills’ topic. These are individual qualities/attitudes that employee’s have in some degree. Some of them are more useful in some jobs, like a detailed oriented analyst; and others are useful for everybody (teamwork, adaptability). The idea for this article has been going on and off of my mind for a few years. From my own experience working at differents types of companies (start-ups, corporate enviroments…) and talking to colleagues, I strongly think is that there’s a “hidden” soft skill very useful for both your mental health and your work experience. Doublethink Doublethink is a concept from the novel 1984, by George Orwell. It’s one of the most referenced books in media and most of you know it. There are many concepts we use today that stem from the book, like the Big Brother, but for this article I’ll focus on doublethink. The book defines it as: To know and not to know, to be conscious of complete truthfulness while telling carefully constructed lies, to hold simultaneously two opinions which cancelled out, knowing them to be contradictory and believing in both of them, to use logic against logic, to repudiate morality while laying claim to it, to believe that democracy was impossible and that the Party was the guardian of democracy, to forget whatever it was necessary to forget, then to draw it back into memory again at the moment when it was needed, and then promptly to forget it again, and above all, to apply the same process to the process itself—that was the ultimate subtlety: consciously to induce unconsciousness, and then, once again, to become unconscious of the act of hypnosis you had just performed. “Wait a second Alvaro. I don’t tell lies and repudiate morality”. I know, I know, don’t worry, I’m not accusing you of anything. This definition is just to give context, let’s take the Wikipedia one. Doublethink is a process of indoctrination in which subjects are expected to simultaneously accept two conflicting beliefs as truth, often at odds with their own memory or sense of reality. “And how does this apply to my job, Alvaro?” Doublethink comes in handy when you experience things at work that don’t seem to make sense. Once you look through the prism of doublethink, things become coherent. Let’s see if you have ever experienced any of these situations. Doublethink at “work” (pun intended) Examples This project is gold / This project is a dumpster fire You get into a new job or a new project and things look great on paper, only to find out that things are barely holding up. Or someone with enough power has decided to do something that the rest of the team knows it’s not going to work, but you cannot say no. We put people first / We need number to go up You have pep talks, seminars, events with food and drinks if you’re lucky… Your company presents itself like a place where it’s employees are cared for and thrive profesionally. At the same time, everybody is expendable and if investors aren’t happy people can be laid off in a single videocall with not much explanation. A bit unrelated, but it’s very funny to me when Spanish companies post job offers where they say one of the benefits is 22 holidays a year, which is the minimum required by law. This is a priority / Nope, it wasn’t Imagine this: you’re in a planning meeting; and you agree to do an extra project to deliver within an unspecified timeframe. You all agree that the benefits will be worth the extra workload during this time. But the truth is everybody is quite busy so nobody pushes for the project and people forget. 2 weeks before delivery, the boss asks about the project and suddenly it’s an all hands on deck situation. Bonus points if after delivery the project gets abandoned. Extra bonus points if people ask about it 6 months later and the process repeats. Focus on the important / Administrative work This one is one of my favorites. Everybody wants to “add value” and do productive work; but sometimes the administrative part takes more time of your day than real work. Status meetings that could be summarized in an email, lengthy surveys with questions you’re not sure how to answer… Just think of all the work you could get done instead. We got money / we ain’t got no money This is something I’ve seen more commonly repeated in startups, but not exclusively to them. On one hand, the company boasts about record profits or organizes lavish events, but on the other there’s no money to pay the Figma license of the team designer. I like my job / I hate my job Not only does your company engage in doublethink, you probably do too. There are days where successes are celebrated but others you just want to quit and go live in a cabin in the woods. We’re making the world a better place / Are we? This doesn’t worry everyone and it’s completely fine, but many of us have this dilemma. Our jobs may be engaging and stimulating, but sometimes one does wonder: what for? There are jobs inherently positive like a doctor who at the end of the day has saved a life; but does “engaging the customer with a personalized shopping feed to increase time spent and revenue” really help anyone? Tips for managing doublethink All the examples above have two opposing ideas and yes, they are both true. We percieve reality filtered by our own ideas and things are not stable in time, they change. In all fairness doublethink is not limited to work and some may even say that it’s an adaptive trait, a mix of adaptability and resilience. So, talking from my personal experience, here are some tips to deal with these situations: Give your work and your company the deserved attention. Going back to the beginning, you have material needs that need to be met. Also, we all want to feel proud of a good job and have good relationships with colleagues. But with “deserved attention” I mean no less, no more. Life has many other things besides work. It being family, friends, hobbies or whatever. And you should reserve time and energy for those. Always remember that there are good days and bad days. Self explanatory. Learn what battles to pick. Sometimes you know something is not going to end well and you can’t avoid it, while others there’s room for discussion. It’s better spend your effort on things you can change. Like Blade would say: “some m******s are always trying to skate uphill”. Don’t be one of those. Empathy. Throughout this article I’ve been talking about “the company” like an entity with a mind of its own. But companies are made of people, and people do people things. From the youngest hire to the company CEO everbody has a job to do, we all feel shame when we make mistakes, we answer to someone and we sometimes disagree with our colleagues. People in different departments have different interests (more or less aligned) and see things differently, so try putting yourself in their shoes once in a while. Humor. This one is quite personal, but for me some of the situations described above are funny in a twisted way. The irony of spending 3 months on a project with lots of attention from management, only to be abandoned 1 day before releasing in production and never be talked about again, it’s well worth a laugh. If your company allows you to do so (and I’ve been at places like that), it’s a good signal. Thank you for taking the time reading this, I hope you’ve enjoyed it.

Dec 02